User Insights subsection refers to the number of people who are returning users, new users and active users on your bot. It's a valuable metric for measuring bot's performance and the quality of your audience.

You can select the date range so that you will be able to see the difference and compare the stats. 

New Users: The total number of people who talk to your bot for the first time within the time frame. 

Returning Users: The total number of people who are returning to talk to the bot after the initial conversation. 

Active Users: The total number of people who talk to your bot in total within the time frame. 

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