The retention subsection shows how many times your users return to use after the initial use. Retention helps to see how many people continue to use your product, and how updates affect people returning.
To view how the data changes over time, click select one of the following options from the menu at the top:
- 7 day: Shows how the data changes over the week.
- 14 day: Shows how the data chances over 2 weeks.
- 30 day: Shows how the data changes over monthly.
On the table, Day 1 shows the percentage of the people who returned from the initial use on the second day. Day 2 shows the percentage of the people who returned on the third day. Every row has its own users for that specific day’s data from the starting point shown as initial use (i.e. 24 May).
In the menu you can choose to see retention of New Users or Active Users.